Primary Audience
Name: Joe West
Age: 18
Gender: Male identifying
Area/ Location: Camden, North London
Top 3 Spotify artists: Green Day, Arctic Monkeys + Ed Sheeran
Psychographic group: Explorer
Interests: Football, Astrophysics + current affairs
Primary Audience
Name: Ellie Storey
Age: 17
Gender: Female identifying
Area/ Location: Southend-on-sea, Essex
Top 3 Spotify artists: ABBA, One Direction + McFly
Psychographic group: Resigned/ Mainstreamer
Interests: Genetic engineering, reading romance, greek mythology, suspense books + health and fitness
Primary Audience
Name: Molly Webb
Age: 17
Gender: Female identifying
Area/ Location: Leigh-on-Sea, Essex
Top 3 Spotify artists: VOILa, Taylor Swift + Ed Sheeran
Psychographic group: Mainstreamer
Interests: Biochemistry, painting + ballroom and latin dancing
Name: Sophie Pieper
Age: 16
Gender: Female identifying
Area/ Location: Leigh-on-Sea, Essex
Top 3 Spotify artists: Lana Del Ray, Sam Smith + Ed Sheeran
Psychographic group: Aspirer/ Mainstreamer
Interests: Jujitsu, Dog training + Ballet
Secondary Audience
Name: Cindy Tyler
Age: 44
Gender: Female identifying
Area/ Location: Southend-on-Sea, Essex
Top 3 Spotify artists: George Ezra, James Arthur + Blur
Psychographic group: Resigned
Interests: Reading + watching Rom-com movies, socio-economic documentaries
Secondary Audience
Name: Robert Tyler
Age: 42
Gender: Male identifying
Area/ Location: Southend-on-Sea, Essex
Top 3 Spotify artists: Neil Young, Radiohead + David Bowie
Psychographic group: Explorer
Interests: Cryptocurrency, music production + data analysis
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